
Experience
Director
Interior design, Home styling, Property styling for sale, Renovations, Room refreshes, Colour consulting, Furniture selections, Decor shopping, Room layouts
Marketing Manager (Contract)
Develop & lead NZ marketing strategy, including development of TTL marketing plans and activities.
Identify strategic opportunities and portfolio gaps for innovation & drive pipeline for NZ.
360 degree communications for product portfolios, driving awareness, education and trial.
Senior Brand Manager
Senior Brand Manager – Stills: Sports, Water & Tea.
Brands – Powerade, Kiwi Blue, Pure Drop, Zico, Glaceau, Fuze Tea
Senior Brand Manager – Flavours & Adult.
Brands – Sprite, Fanta, Lift, Schweppes, Roses
Brand strategy, execution and through the line campaign management
Innovation strategy, including NPD pipeline development and execution
Asset & sponsorship strategy, management and leverage, including Steven Adams, TJ Perenara, Sophie Pascoe, Kane Williamson, Mahe Drysdale, BLACKCAPS, Silver Ferns, Super Rugby, Olympics & FIFA
Social media strategy, management and execution
Key stakeholder management across system including CCSP brand teams and CCANZ bottler and sales teams, as well as customers and agencies to drive engagement with plans and execution excellence
Management of multi-million-dollar portfolio budgets to agreed levels
Senior Brand Manager
Senior Brand Manager – Café Beverages Portfolio & Strategic Innovation Projects.
Brands: Robert Harris, Bruno Rossi, Civo, Orb, Flying Cup, Shott
Senior Brand Manager – Fresh Coffee Retail Portfolio.
Brands: Robert Harris, Civo, barista@home
Brand Manager – Foods Retail Portfolio.
Brands: Gregg’s sauces, Raro & Refresh powdered bevs, Cerebos salt, pickles & relishes, Whitlocks sauces, Bisto gravy
Product Manager
Product Manager – Milk & Beverages
Product Portfolio: Meadow Fresh White Milk, Flavoured Milk, UHT Milk, Organic Milk, Cream, Consumer Promotions