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Email Verified Identity Verified Sivaranjani Gopalakrishnan
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Member since 28-05-2023
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Social Media Strategist | Digital Marketing Specialist

  • $ 30.00 - $ 50.00 / hr
  • Wellington
  • Save
  • Pro-active and diligent Digital Marketer with 3 years of experience growing businesses, communicating business’s mission and vision across digital channels, and driving revenue through innovative strategic approach and meticulous project management.
  • With a keen ability to analyze trends and stay on top of digital technology, consistently produced significant ROI against KPIs in both B2B and B2C space.

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Experience

Digital Content Creator(Freelance)

  •  Urban Water
  •  Sep 2021 - Present

Urban Water deals with Flood Risk Assessment, Drainage Strategy and Designs, and Climate Change adaptation initiatives.

Key client-engagements:
-Authoring SEO-rich blog posts that rank on first page in Google for relevant keyword using Google Keyword Planner, Google Search Console, and Semrush.
-Setting up digital promotional strategy(organic social media and email newsletters) for attracting leads and increasing conversions and found a 200% increase in the number of leads so far.
-Writing landing and service pages, overseeing content from other content writers, publishing and promoting blog posts, and helping in leveraging right platforms for content management.

Content Specialist: Web, Social Media & Email(Freelance)

  •  Mademoiselle Organic
  •  Jul 2021 - Present

An organic, vegan, and cruelty-free skincare brand.

Key client-engagements:
-Helping with marketing strategies and digital copywriting to drive leads and conversions after a thorough understanding of the audience demographics.
-Setting up email automations, running sales and promotions on website, preparing monthly organic and paid social media and promotional email calendars, and writing and publishing SEO-friendly blogs.
-Brought in 39% increase in revenue for organization by increasing CTR and CRO, and also considerable growth in number of social media followers.

Content Specialist & Social Media Marketer(Freelance)

  •  Upwork
  •  Apr 2020 - Present

Key accomplishments:
-Worked with around 20 B2B, and B2C clients across the world, especially in the US, UK, Australia, and Canada in a variety of industries like fashion, media, education, leadership and executive coaching, and construction.
-Contributed to thousands of dollars of growth in sales and revenue for multiple clients along with generating quality leads from social media, emails, and website copywriting.
-Increased content interactions by 62% on Instagram and 118% on Facebook for a client in female wellness niche within a month by creating thoughtful organic social media posts while keeping a close eye on emerging trends.

Content Strategist(Freelance)

  •  Signature Home Services
  •  Apr 2022 - Jul 2022

A luxury design and renovation firm based in Texas, USA.

Key client-engagements:
-Helped establish social media content strategy for the firm, after careful study of internal accounts and competitor profiles, which gradually acquired significant number of followers over time.

Social Media & Community Manager(Freelance)

  •  Fashion Revolution India
  •  Jun 2020 - Apr 2021

A non-profit organization aspiring for a sustainable fashion industry.

Key accomplishments:
-Contributed to increasing number of Instagram followers by 4K in about two quarters by following an organic social media strategy incorporating brand guidelines.
-Served as the prominent voice of organization’s digital communication and operations promoting the organization’s mission across digital channels on a national level, liaising with external stakeholders.
-Worked as Program Coordinator for ‘Crafting Connections’ where Fashion Revolution India collaborated with the British Council on a project to spotlight and strengthen craft livelihoods of India.

Assistant System Engineer

  •  Feb 2017 - Apr 2018

An Indian multinational information technology services and consulting company.

-Prepared LLD documents and constructed code as per design by following client processes and standards.
-Automated manual process of retrieval of letters from DB by formulating codes.

Education

Bachelor of Engineering(Electrical & Electronics)

  •  Anna University
  •  Sep 2012 - Jul 2016