Experience
Digital Content Creator(Freelance)
Urban Water deals with Flood Risk Assessment, Drainage Strategy and Designs, and Climate Change adaptation initiatives.
Key client-engagements:
-Authoring SEO-rich blog posts that rank on first page in Google for relevant keyword using Google Keyword Planner, Google Search Console, and Semrush.
-Setting up digital promotional strategy(organic social media and email newsletters) for attracting leads and increasing conversions and found a 200% increase in the number of leads so far.
-Writing landing and service pages, overseeing content from other content writers, publishing and promoting blog posts, and helping in leveraging right platforms for content management.
Content Specialist: Web, Social Media & Email(Freelance)
An organic, vegan, and cruelty-free skincare brand.
Key client-engagements:
-Helping with marketing strategies and digital copywriting to drive leads and conversions after a thorough understanding of the audience demographics.
-Setting up email automations, running sales and promotions on website, preparing monthly organic and paid social media and promotional email calendars, and writing and publishing SEO-friendly blogs.
-Brought in 39% increase in revenue for organization by increasing CTR and CRO, and also considerable growth in number of social media followers.
Content Specialist & Social Media Marketer(Freelance)
Key accomplishments:
-Worked with around 20 B2B, and B2C clients across the world, especially in the US, UK, Australia, and Canada in a variety of industries like fashion, media, education, leadership and executive coaching, and construction.
-Contributed to thousands of dollars of growth in sales and revenue for multiple clients along with generating quality leads from social media, emails, and website copywriting.
-Increased content interactions by 62% on Instagram and 118% on Facebook for a client in female wellness niche within a month by creating thoughtful organic social media posts while keeping a close eye on emerging trends.
Content Strategist(Freelance)
A luxury design and renovation firm based in Texas, USA.
Key client-engagements:
-Helped establish social media content strategy for the firm, after careful study of internal accounts and competitor profiles, which gradually acquired significant number of followers over time.
Social Media & Community Manager(Freelance)
A non-profit organization aspiring for a sustainable fashion industry.
Key accomplishments:
-Contributed to increasing number of Instagram followers by 4K in about two quarters by following an organic social media strategy incorporating brand guidelines.
-Served as the prominent voice of organization’s digital communication and operations promoting the organization’s mission across digital channels on a national level, liaising with external stakeholders.
-Worked as Program Coordinator for ‘Crafting Connections’ where Fashion Revolution India collaborated with the British Council on a project to spotlight and strengthen craft livelihoods of India.
Assistant System Engineer
An Indian multinational information technology services and consulting company.
-Prepared LLD documents and constructed code as per design by following client processes and standards.
-Automated manual process of retrieval of letters from DB by formulating codes.