Email Verified Identity Verified Sivaranjani Gopalakrishnan
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Member since 28-05-2023
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Social Media Strategist | Digital Marketing Specialist

  • $ 30.00 - $ 50.00 / hr
  • Wellington
  • Save
  • Pro-active and diligent Digital Marketer with 3 years of experience growing businesses, communicating business’s mission and vision across digital channels, and driving revenue through innovative strategic approach and meticulous project management.
  • With a keen ability to analyze trends and stay on top of digital technology, consistently produced significant ROI against KPIs in both B2B and B2C space.


Ongoing Projects


Completed Projects


Ongoing Services


Completed Services

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Digital Content Creator(Freelance)

  •  Urban Water
  •  Sep 2021 - Present

Urban Water deals with Flood Risk Assessment, Drainage Strategy and Designs, and Climate Change adaptation initiatives.

Key client-engagements:
-Authoring SEO-rich blog posts that rank on first page in Google for relevant keyword using Google Keyword Planner, Google Search Console, and Semrush.
-Setting up digital promotional strategy(organic social media and email newsletters) for attracting leads and increasing conversions and found a 200% increase in the number of leads so far.
-Writing landing and service pages, overseeing content from other content writers, publishing and promoting blog posts, and helping in leveraging right platforms for content management.

Content Specialist: Web, Social Media & Email(Freelance)

  •  Mademoiselle Organic
  •  Jul 2021 - Present

An organic, vegan, and cruelty-free skincare brand.

Key client-engagements:
-Helping with marketing strategies and digital copywriting to drive leads and conversions after a thorough understanding of the audience demographics.
-Setting up email automations, running sales and promotions on website, preparing monthly organic and paid social media and promotional email calendars, and writing and publishing SEO-friendly blogs.
-Brought in 39% increase in revenue for organization by increasing CTR and CRO, and also considerable growth in number of social media followers.

Content Specialist & Social Media Marketer(Freelance)

  •  Upwork
  •  Apr 2020 - Present

Key accomplishments:
-Worked with around 20 B2B, and B2C clients across the world, especially in the US, UK, Australia, and Canada in a variety of industries like fashion, media, education, leadership and executive coaching, and construction.
-Contributed to thousands of dollars of growth in sales and revenue for multiple clients along with generating quality leads from social media, emails, and website copywriting.
-Increased content interactions by 62% on Instagram and 118% on Facebook for a client in female wellness niche within a month by creating thoughtful organic social media posts while keeping a close eye on emerging trends.

Content Strategist(Freelance)

  •  Signature Home Services
  •  Apr 2022 - Jul 2022

A luxury design and renovation firm based in Texas, USA.

Key client-engagements:
-Helped establish social media content strategy for the firm, after careful study of internal accounts and competitor profiles, which gradually acquired significant number of followers over time.

Social Media & Community Manager(Freelance)

  •  Fashion Revolution India
  •  Jun 2020 - Apr 2021

A non-profit organization aspiring for a sustainable fashion industry.

Key accomplishments:
-Contributed to increasing number of Instagram followers by 4K in about two quarters by following an organic social media strategy incorporating brand guidelines.
-Served as the prominent voice of organization’s digital communication and operations promoting the organization’s mission across digital channels on a national level, liaising with external stakeholders.
-Worked as Program Coordinator for ‘Crafting Connections’ where Fashion Revolution India collaborated with the British Council on a project to spotlight and strengthen craft livelihoods of India.

Assistant System Engineer

  •  Feb 2017 - Apr 2018

An Indian multinational information technology services and consulting company.

-Prepared LLD documents and constructed code as per design by following client processes and standards.
-Automated manual process of retrieval of letters from DB by formulating codes.


Bachelor of Engineering(Electrical & Electronics)

  •  Anna University
  •  Sep 2012 - Jul 2016