Experience
Community & Social Media Specialist
• Set the 2023 social media strategy for Canon NZ social channels.
• Consistently growing audience engagement on Instagram month by month
and have seen a significant increase from my August start date. (3,056
August total engagement compared to 5,078 December total engagement).
• Consistently growing TikTok followers on average 751 per month and
exceeded KPI of having 14,000 followers by end of 2022 (December
following was 16,437).
• Contributed to a total of 111 clicks to the website from the EOS R6 Mark II
product launch.
• 615 total engagement from EOS R6 Mark II product launch compared to
368 benchmark.
• Generated a total of 685,390 in conversions from paid facebook ads for
promotional campaigns.
Marketing Coordinator
• Embedded social media strategy across AU & NZ - In 1 year, I have grown Facebook page likes by 1500, Instagram following by 1000 and increased engagement with consumers i.e., Top organic giveaway had 17.9K reach and 344 entries.
• Embedded influencer social media strategy across AU & NZ ready to execute in the new year.
• Owned launch of NPD across website, social & EDM channels - Launch EDM resulted in a 2.1% CTR and $1,595 in revenue across AU & NZ; Utilised UGC for lifestyle photography used on website to create engagement with consumers who trialled new products to generate further word of mouth with target market.
• Graphic design – creating successful EDMs and social media content on a weekly basis with a creative flare. Cyber Sale EDM generated $6,682 in revenue with a 4.6% CTR for AU; Instagram mum meme engagement post received 12 comments, 50 likes & 2K reach organically.
Website maintenance – Ensuring all products and content are up to date. Successfully uploading new products to the website ensuring deadlines were met when products were due to go live.
• Content creation lead - Attended photoshoots for NPD and video asset creation used for paid media, ensuring creative direction aligned with brand direction; lead development of creative used in weekly social & EDM channels.
• Copywriting – Creating copy for weekly EDMs and website product pages. Birthday sale EDM focusing on the features and benefits of Brolly Sheets generated $5,662 in revenue.
• Agency liaison – Ongoing communication with our NZ and UK marketing agency sending through attention grabbing artwork for paid media.
• Event Coordination – Organized Brolly Sheets stand at the baby expos across New Zealand and carried out the event successfully. Planned the annual Brolly Sheets Anniversary party.
Event and marketing Intern
• Content planning & scheduling
• Copywriting
• Social media
• Marketing
• Press releases
• Event planning and organization
• Office administration