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Experience
Professional Coach
Through 1:1 and small group coaching, I help growth-minded millennials experiencing burnout and toxic work environments to navigate the transition into a life and career of purpose.
Marketing & content consultant
Delivering purpose-driven digital marketing, communications and content for organisations in the tourism and financial wellbeing space. Current clients include a startup changing the parental leave experience in New Zealand, a pioneering legal company, one of NZ's biggest online media platforms, and a fund manager leading the way in ESG investing.
Head of Content, Communications and Marketing
The FSC is a non-profit member organisation with a vision to grow the financial confidence and wellbeing of New Zealanders.
In my day-to-day role, I led our MarComms team to deliver world-class corporate, member and consumer communications, events and campaigns. I worked with passionate and talented leaders from across NZ's financial services industry to deliver insightful research and meaningful projects that aimed to make impactful change to New Zealanders' financial wellbeing in the long-term.
President
Auckland Young Professionals (AYP) is a non-profit organisation where those within the first 15 years of their career can meet like-minded individuals and develop their skills. As President I chair and support the AYP Committee, a committed group of volunteers with a vision to equip Tāmaki Makaurau's young professionals with the skills to develop personally and professionally through networking and events.
Digital & Content Manager
I developed and implemented a marketing strategy for the World Travellers Group, led a rebuild of their existing website and worked on joint campaigns with media, airlines and suppliers to promote travel both internationally and domestically.
Digital Content Executive
As the digital content expert in AUT's central marketing team, I led the creation of an online content resource for parents of prospective students and produced and optimised content for the university's central marketing campaigns.
Senior Content Producer
I produced content and editorial strategies for high-touch clients, led team meetings, trained junior writers and led an in-house professional development programme to upskill our writers in digital marketing.
Content Manager
I managed the GoCambio content team, successfully establishing an overarching content strategy for the travel startup. In addition, I wrote, edited and scheduled original articles for the GoCambio blog, updated copy for the website and bi-weekly newsletters, analysed Google Analytics reports, and assisted the Managing Director with recruiting new copywriting interns.
Education
Thought Conductor® ICF ACC Credential Pathway
This course taught me the transformational coaching conversation framework and key coaching skills that get to the core of clients’ belief systems and values, navigate their map of the world and open up their potential. In addition, it equipped me to provide clients with awareness, effective option-generating strategies, clear and concise goal setting, and how to hold them accountable while also facilitating insight into how they can move themselves forward through any obstacles.
The 65hr course took place over 6 months and included:
- 15 x 2hr virtual classroom sessions
- ICF Mentor Observation & Feedback
- 8 x 1hr coaching practice sessions
- NLP coaching tools
- Overview of the ICF core competencies
- Weekly readings and assessments
Off the back of this course, I am now training to gain my ICF certification in 2024, which includes 100+ hrs of paid and pro bono coaching.
Master of Research
Masters degree in international relations, including an independent research project (Masters thesis). I attained Class I Division I for this thesis.
Bachelor of Arts (Advanced) (Honours)
Majored in English Literature and History.