Company Detail

For many of us, how we talk about our own period and what we learned when that day came, is so very different to how it was spoken about by our Tipuna (ancestors). As mothers to daughters, we wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. To create a more empowering, more sustainable, and a more beautiful future.

AWWA is derived from the Māori word ‘awa’ meaning river or flow. Māori referred to their period as te awa atua – the divine river, and this is the foundation our our brand. AWWA offers a world where every person can feel divine and empowered during their period.