Kia ora, I’m Alice.

With over a decade of writing experience copywriting everything from websites and newsletters to annual reports and edgy speaker bios, blogging and crafting social media captions, I can sure wield a word. But don’t take my word for it, take the word of the three million Urban List readers who eat up my articles on the daily.

I know right? Wild. 

At the beginning of 2022 I created Impactful, a copywriting service for people who give a shit about the world and everything in it, because I’d spent so many hours getting offended by incorrectly-wielded apostrophes that I figured I might as well get paid for it. 

I’m only half-joking. 

While I 100% am that person judging the poorly punctuated pick up lines that slide into my DMs, what I care about more than punctuation is the planet. Specifically, having one. 

Impactful turns your big, audacious, crazy ass, planet-prioritising ideas into clear, compelling copy that’ll inspire the haters to mission alongside you so if you’ve got an idea, I want to hear about it. 

Ways we can work together include website copywriting,  blogging strategy + content, newsletters, social media captions, event marketing collateral or brand personality + tone refresh or development.

Sound like a bit of you? Let’s talk impact.