Email Verified Identity Verified Alice Rich
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Member since 06-04-2022
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Impactful Copywriting For Socially Conscious Companies, Startups & Entrepreneurs

  • $ 60.00 - $ 100.00 / hr
  • Auckland
  • Save

Kia ora, I’m Alice.

With over a decade of writing experience copywriting everything from websites and newsletters to annual reports and edgy speaker bios, blogging and crafting social media captions, I can sure wield a word. But don’t take my word for it, take the word of the three million Urban List readers who eat up my articles on the daily.

I know right? Wild. 

At the beginning of 2022 I created Impactful, a copywriting service for people who give a shit about the world and everything in it, because I’d spent so many hours getting offended by incorrectly-wielded apostrophes that I figured I might as well get paid for it. 

I’m only half-joking. 

While I 100% am that person judging the poorly punctuated pick up lines that slide into my DMs, what I care about more than punctuation is the planet. Specifically, having one. 

Impactful turns your big, audacious, crazy ass, planet-prioritising ideas into clear, compelling copy that’ll inspire the haters to mission alongside you so if you’ve got an idea, I want to hear about it. 

Ways we can work together include website copywriting,  blogging strategy + content, newsletters, social media captions, event marketing collateral or brand personality + tone refresh or development.

Sound like a bit of you? Let’s talk impact.


Ongoing Projects


Completed Projects


Ongoing Services


Completed Services

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Invite To Job

Crafted Jobs

Curation & Matchmaker Content for Narrative Muse

Curation & Matchmaker Content for Narrative Muse

Website Refresh for The Midnight Baker

Website Refresh for The Midnight Baker

Event Collateral for CreativeMornings/Kuala Lumpur

Event Collateral for CreativeMornings/Kuala Lumpur

International Women’s Day Interview Series for Urban List

International Women’s Day Interview Series for Urban List

16 Auckland Date Ideas That Aren’t Dinner And A Movie for Urban List

16 Auckland Date Ideas That Aren’t Dinner And A Movie for Urban List

Email Newsletter for Breast Cancer Foundation NZ

Email Newsletter for Breast Cancer Foundation NZ



Freelance Writer, Copywriter & Proofreader

  •  Mar 2012 - Present

I have written for magazines, community events and charities producing blogs, articles, annual reports, speaker bios, email and print marketing, website and social media copy, press releases and grant applications.

Clients include Urban List, Narrative Muse, The Midnight Baker, CreativeMornings and more.

Programmes Manager

  •  Dance & Arts Therapy NZ
  •  Aug 2018 - Aug 2020

I remotely managed a large team of therapists, assistants, students and volunteers to ensure the success of some 20+ weekly creative empowerment programmes. At the same time I was responsible for all aspects of community grant funding and programme reporting, as well as writing and proofreading newsletters, Annual Reports, social media and more.

Health Education Writer

  •  Breast Cancer Foundation NZ
  •  Aug 2017 - Apr 2018

I wrote copy for web, blogs, newsletters, fundraising and marketing collateral. I managed the Foundation’s social media channels and contributed to strategy development and community engagement. I assisted in the organisation and running of patient information webinars and the development of educational resources.

Vendor & Event Manager

  •  The Streetfood Collective
  •  Oct 2015 - Mar 2016

I liaised with, and organised, a group of small businesses in the food and beverage industry, created content for The Streetfood Collective’s social media channels and organised the occasional event.


  •  Pencilcase Tutoring
  •  Jul 2014 - Dec 2014

I helped school-aged children improve their abilities in English, French and essay-writing.


Bachelor of Arts (French & Spanish)

  •  University of Auckland
  •  Feb 2010 - Dec 2013

Bachelor of Science (Human Nutrition)

  •  Massey University
  •  Feb 2014 - Dec 2014

Certificates in Fitness Instruction & Personal Training

  •  AUT University
  •  Feb 2014 - Dec 2014

Postgraduate Diploma (Arts Therapy)

  •  Whitecliffe College of Arts & Design
  •  Feb 2019 - Dec 2019