Portfolio Detail

Project Requirements: Website Design & Build | Domain Purchase | Image Sourcing | Brand Palette Creation | Copywriting | Email Set Up | Google Business Profile | Basic SEO

The Glow Up By Kuini is a New Zealand based cosmetic beauty treatment business that had an existing social presence. The brief was to build a site for the use of brand awareness & services bookings with a digital profile to boost SEO.  

Logo & Social pages were existing but everything else was left to Flow Cre8tive to design & manage. 

We wanted to create a beautifully crafted website which reflected The Glow Up brand and personality in a sophisticated and feminine way.

Using strong visual and graphic imagery, we built on the logo design to create a cohesive look through patterns, textures, a purposefully-chosen colour palette and font styles.

A client’s website is not just about showcasing who they are but should always be rooted in purpose to achieve the desired result. For many small businesses, the purpose of a web design should be to serve their audience by educating them and leading them toward the products and services aligned with their needs. When we approached The Glow Up’s web design, we focused on creating a web design that evoked that desire and need from their potential customers through the use of professional and inspiring photography to drive them to contact and book services.