NZ Experience
Digital Marketing Executive
As the Digital Marketing Executive, I lead the planning, execution and optimization of all online marketing efforts.
Responsibilities include:
-Lead the formulation of strategies to build a lasting digital connection with consumers
-Plan and monitor the ongoing company presence on social media
-Launch optimized online adverts through GoogleAds, Facebook etc. to increase company and brand awareness
-Be actively involved in SEO efforts (keyword, image optimization etc.)
-Provide creative ideas for content marketing and update website
-Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
-Acquire insight in online marketing trends and keep strategies up-to-date
Marketing Specialist
•Responsible for creating content specifically for target audience such as eBooks,
blogs, customer stories, media releases, reports, etc.
• Responsible for all email campaigns which include; lead pool, product updates,
customer newsletter, general correspondence, and re-engagement campaigns.
• Managed website updates and designed new landing pages when needed.
• Oversaw Marketing Specialist and helped with all social media activity and
strategy.
• Managed paid advertising budget and allocate accordingly across various
channels such as Google Ads, Facebook, and Capterra.
• Responsible for optimizing the free-trial journey.
• Assisted with design, copywriting, artwork, and web workflow for planned print
and digital marketing communications.
• Performed vertical research to identify target markets and buyer personas.
• Assisted with lead generation, website UX, and inbound marketing tactics.
• Collaborated with design to create experiments, and improve UX around
upgrade paths.
• Worked with the product team to ensure all updates are communicated to the
wide team and all current users.
• Tested all product updates to make sure that they are performing correctly
Social Media Specialist
Responsible for creating, curating, optimizing, and publishing content for all
social media channels
• Managed content calendar and keep it up to date with current posting
schedule.
• Curated, tracked, and managed all User Generated Content.
• Worked with Digital Content Professional to suggest additional content and
blog ideas.
• Provided monthly metric reports analyzing social media performance/growth
and adjust channel strategies accordingly.
• Coordinated with eCommerce, Digital, and Product teams to identify key
product launches.
• Executed promotions with like-minded brands and retailers. to expand brand
reach and grow customer email list.
• Participated in development of comprehensive department-wide content
calendar.