Email Verified Identity Verified Alyssa Serignese
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Member since 09-07-2021
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If you want to achieve your goals through digital marketing; I'm your gal!

*Marketing + Communication Specialist with a passion for using her skills as a force for good.*

My passion is using my skills to help companies that are aligned with my values and make a positive impact, so I’m eager to collaborate with organisations that prioritise sustainability, social responsibility, and making a difference. Whether you’re a small startup or a global powerhouse, I like to roll up my sleeves and get to work.

My approach to marketing is both data-driven and creative. I love digging into the numbers and finding ways to purposely optimise campaigns for maximum positive impact. But I also believe that great marketing is about telling an authentic story and creating an emotional connection with your audience. That’s why I’m always thinking outside the box to find innovative ways to ethically capture attention and drive meaningful engagement.

I’m a natural collaborator with a knack for working seamlessly with cross-functional teams. My communication skills are top-notch, and my entrepreneurial mindset means that I’m always looking for ways to innovate and take things to the next level.


Ongoing Projects


Completed Projects


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Completed Services

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Digital Marketing Executive

  •  Cheeky Kiwi Travel
  •  Jun 2022 - Present

As the Digital Marketing Executive, I lead the planning, execution and optimization of all online marketing efforts.

Responsibilities include:

-Lead the formulation of strategies to build a lasting digital connection with consumers
-Plan and monitor the ongoing company presence on social media
-Launch optimized online adverts through GoogleAds, Facebook etc. to increase company and brand awareness
-Be actively involved in SEO efforts (keyword, image optimization etc.)
-Provide creative ideas for content marketing and update website
-Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
-Acquire insight in online marketing trends and keep strategies up-to-date

Marketing Specialist

  •  Tourwriter
  •  Jan 2022 - Aug 2022

•Responsible for creating content specifically for target audience such as eBooks,
blogs, customer stories, media releases, reports, etc.
• Responsible for all email campaigns which include; lead pool, product updates,
customer newsletter, general correspondence, and re-engagement campaigns.
• Managed website updates and designed new landing pages when needed.
• Oversaw Marketing Specialist and helped with all social media activity and
• Managed paid advertising budget and allocate accordingly across various
channels such as Google Ads, Facebook, and Capterra.
• Responsible for optimizing the free-trial journey.
• Assisted with design, copywriting, artwork, and web workflow for planned print
and digital marketing communications.
• Performed vertical research to identify target markets and buyer personas.
• Assisted with lead generation, website UX, and inbound marketing tactics.
• Collaborated with design to create experiments, and improve UX around
upgrade paths.
• Worked with the product team to ensure all updates are communicated to the
wide team and all current users.
• Tested all product updates to make sure that they are performing correctly

Social Media Specialist

  •  Osprey Packs
  •  Dec 2020 - Jul 2021

Responsible for creating, curating, optimizing, and publishing content for all
social media channels
• Managed content calendar and keep it up to date with current posting
• Curated, tracked, and managed all User Generated Content.
• Worked with Digital Content Professional to suggest additional content and
blog ideas.
• Provided monthly metric reports analyzing social media performance/growth
and adjust channel strategies accordingly.
• Coordinated with eCommerce, Digital, and Product teams to identify key
product launches.
• Executed promotions with like-minded brands and retailers. to expand brand
reach and grow customer email list.
• Participated in development of comprehensive department-wide content

Marketing Implementor

  •  Objective
  •  Oct 2022 - Present

As a Marketing Implementer at Objective Agency, I am dedicated to using marketing as a force for good. Aligned with the agency's purpose-driven ethos, my role is to execute impactful marketing strategies that amplify the voices of those making a positive impact on society. I engage in a multitude of marketing activities that aim to create meaningful change, foster community engagement, and uphold our commitment to responsible marketing.


BS, Marketing

  •  West Virginia University
  •  Jul 2009 - Jun 2013