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Email Verified Betty Andrews
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Member sinceĀ 20-01-2022
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Brand and marketing strategist

  • $ 130.00 - $ 150.00 / hr
  • New South Wales
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I wear a few hats, which look like:

Marketing/Creative and Brand Strategist/Consultant:

As a consultant I:

– Leverage consumer insights to design and implement brand and content strategies, including brand and product positioning, brand messaging, hierarchy, and communications to build brand awareness and consideration and drive business goals

– Develop high-quality campaigns for major product launches and proactively look for ways to continue the fast growth of the business.

– Partner with Insights and Research teams to perform market research, ongoing business tracking, and monitor and analyze brand health and key performance metrics, providing regular updates and analysis and proposing modifications as identified by business needs

– Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to our consumers

– Use this information to create insight-driven creative campaigns to create brand engagement and lift sentiment across multiple verticals,

– Make sureĀ content is delivered to audiences across all channels, ensuring messaging reinforces brand strategy and positioning

Intuitive Business/Life Coach:

I help my clients find and create their purpose and align their business or career with this, using NLP, business strategy, energy work and more. http://bettyandrews.co

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Experience

Marketing and Brand Consultant

  •  Self employed
  •  Nov 2008 - Present

As a consultant I:

- Leverage consumer insights to design and implement brand and content strategies, including brand and product positioning, brand messaging, hierarchy, and communications to build brand awareness, consideration and drive business goals

- Develop high-quality campaigns for major product launches and proactively look for ways to continue the fast growth of the business.

- Partner with Insights and Research teams to perform market research, ongoing business tracking, analyze brand health and key performance metrics

- Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to consumers

- Use this information to create insight-driven creative campaigns to create brand engagement and lift sentiment across multiple verticals,

- Make sure content to is delivered to audiences across all channels, ensuring messaging reinforces brand strategy and positioning.

Worked with:

Chateau Tanunda
Baxta
Destination New South Wales
News Corp,
Peugeot
Hardys
Blackhawk Pet Food
Merck
Porter Davis Homes
Cisco
ASUS
Prolife Foods
Weight Watchers
Logitech
Jaybird
Logitech G
Zonin Prosecco
Ilve
Winning Appliances
Mumbrella
King Content
Circul8
Group Together
The Remarkables Group
Pamoja Education
Mother London
Havas WW
Pernod Ricard
New Look
Omnicom
Lidl
LVMH
Bright Light PR
LWPR
Cherry Sorbet Creative
Flint Consultancy

Education

Masters in Journalism

  •  University of Westminster
  •  Jun 2006 - Oct 2008