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Email Verified Identity Verified Clarissa de Castro
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Member since 04-07-2023
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Marketing Strategy, Content Creation, and Project Management

  • $ 27.00 - $ 40.00 / hr
  • Auckland
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With a diverse background spanning advertising, marketing, film & TV production, and brand management, I excel in developing comprehensive strategies, driving business growth, and fostering brand recognition. My hands-on experience encompasses various facets, including strategic planning, business development, creative campaign execution, and effective brand management. Having cultivated my skills through study and work experiences in Manila, Los Angeles, and Auckland, I bring a global perspective and a wealth of insights to drive success in diverse environments.

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Experience

Part-Time Project Manager

  •  Par Vous Designs
  •  Apr 2021 - Present

A boutique design and social media management agency.
• Achieved a 300% increase in brand awareness through strategic development and execution of content and social media strategies, driving substantial growth in organic traffic on company social media pages.
• Independently conceptualized the monthly content and social media strategies.
• Led and motivated a team of designers and copywriters to ensure successful project execution and delivery of high-quality content.
• Collaborated with brand stakeholders to identify and implement optimal content formats, aligning with brand guidelines and key performance indicators.

Business Owner

  •  Your Usuals
  •  Apr 2020 - Feb 2023

A direct-to-consumer e-commerce business specializing in the development, manufacturing, packaging, and distribution of handmade cold process soaps and soy candles.
• Championed e-commerce communication strategies and orchestrated cross-channel campaigns and trade narratives through stakeholder collaborations.
• Managed purchase and loss responsibilities, constructed profitability models, and implemented supply chain optimization strategies, ensuring continued success throughout and beyond Covid-19.
• Developed and curated product roadmaps to strategically drive business growth and address evolving market demands.

Producer / Director

  •  Freelance
  •  Feb 2023 - Apr 2022

• Spearheaded the conceptualization and pitching of client briefs, transforming them into compelling branded executions. Notable Philippine clients include Aboitiz, Metrobank, and Goldilocks.
• Managed the complete production process from the initial development to post-production, ensuring seamless implementation and timely completion.

Business Development Manager

  •  National Car Rental
  •  Jan 2018 - Nov 2023

An established car rental company in the Philippines offering a diverse portfolio including the National Car Rental franchise, B2B-focused INTL Car Rentals, and Royal Carriages for vintage luxury car rentals.
• Orchestrated a comprehensive company rebranding initiative, collaborating with external vendors to develop go-to market strategies. Implemented a refreshed company logo, updated the social media presence, and transformed the in-store and trade show experience.
• Developed and implemented a comprehensive retraining program for over 50 employees, which involved identifying key performance indicators, outlining development needs, and fostering growth opportunities. The program resulted in an 80% increase in employee retention.
• Assumed full ownership and management of local and global marketing initiatives.

Marketing Assistant

  •  Soupure
  •  Apr 2017 - Jun 2017

A start-up company that developed, manufactured, packaged, and distributed soup cleanses on a national level. Soupure grew from an idea to over $800k USD in revenue in just over a year starting from its inception.
• Managed day-to-day operations of all social media profiles including content creation, community engagement, and platform optimization.
• Spearheaded the website launch and handled all e-commerce related issues.
• Created all marketing and PR campaigns which included influencer marketing and community development strategies.

Contract Office Manager

  •  Nurture Digital
  •  Nov 2016 - Jan 2017

A creative video agency specializing in content creation for prominent brands like Nike, Baldwin, and Zevia.
• Managed office operations and financial processes, overseeing daily organization and handling of accounts payable and receivable.
• Coordinated internal events to promote team collaboration and enhance morale.
• Independently recruited, selected, and trained office staff, ensuring the development of a competent and efficient team.

Development Intern / Assistant to the Director of Development

  •  The Combine
  •  May 2016 - Oct 2016

A film and TV production company founded by Jeremy Renner. The Combine has produced Knightfall, The Founder, Kill the Messenger, and The Throwaways.
• Conducted coverage for feature films to assess script viability.
• Edited scripts for Knightfall season one, as seen on the History Channel and Netflix.
• Sourced talent for company-produced TV shows and feature films.
• Managed the schedule and logistics of the Director of Development.

Production and Advertising Intern

  •  Nurture Digital
  •  Feb 2016 - Feb 2014

• Provided comprehensive production support throughout the project lifecycle, encompassing pre-production tasks like deck creation, pitch preparation, talent recruitment, equipment and craft procurement. Seamlessly transitioned to on-set assistance to ensure smooth production execution

Videographer

  •  Freelance
  •  Oct 2013 - May 2015

• Produced, filmed, and edited content for clients including Fox International Channels, SLAM Magazine, LG Electronics, Kentucky Fried Chicken, Nike, Adidas, Gardenia, and the Wanderland Music Festival.

Education

Masters in Marketing

  •  Auckland University of Technology
  •  Feb 2023 - Mar 2024

Distinction

Certificate in Filmmaking

  •  University of California, Los Angeles (UCLA)
  •  Jul 2015 - Jul 2016

Bachelor of Arts in Communication Studies

  •  De La Salle University
  •  Jun 2009 - Jul 2013

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