Email Verified Identity Verified Clarissa de Castro
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Member since 04-07-2023
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Marketing Strategy, Content Creation, and Project Management

  • $ 27.00 - $ 40.00 / hr
  • Auckland
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Hello, I am Clarissa!  I am a versatile marketing professional with a global perspective and a passion for creativity. Currently pursuing a Master’s degree in Marketing, I hold a Certificate in Filmmaking and a Bachelor’s degree in Communications. With a diverse background and international work experience in Los Angeles and Manila, I bring a unique blend of skills and insights to the table.

Having worked in advertising and marketing, I have excelled as a Brand Manager, Account Manager, and Content Producer and Director. I thrive in fast-paced environments, leveraging my strategic thinking and creativity to develop innovative campaigns that drive brand engagement and generate measurable results.


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Part-Time Project Manager

  •  Par Vous Designs
  •  Apr 2021 - Present

A boutique design and social media management agency.

• Develops a messaging house and content calendar based on insights and emerging trends for
Ayala Malls Circuit.
• Liaises with brand stakeholders to determine the appropriate content format to reach the
campaign objectives and KPIs.
• Supports all team members at all levels by providing consultancy on branded content and
digital marketing.

Business Owner

  •  Your Usuals
  •  Apr 2020 - Feb 2023

A direct-to-consumer small e-commerce business that developed, manufactured, packaged, and distributed handmade cold process soaps and soy candles.

• Led the day-to-day operations of the brand, which included but was not limited to: accounting, finance, human resources, production, logistics, marketing and public relations.
• Championed product and brand development.

Producer / Director

  •  Freelance
  •  Feb 2023 - Apr 2022

• Spearheaded ideation and pitching of client briefs into branded executions. Clients include Aboitiz, Metrobank, and Goldilocks.
• Oversaw the entire production process from development to post-production.

Brand Manager

  •  National Car Rental
  •  Jan 2018 - Apr 2020

The Philippine franchise owner of National Car Rental with local standalone subsidiaries such as INTL Car Rentals, INTL Auto Services, and Royal Carriages.

• Branded and launched INTL Car Rentals Ph and INTL Auto Services.
• Executed all Paid, Earned, and Owned media.
• Created an in-store execution strategy.
• Cultivated and nurtured local and global partner relations.

Marketing Assistant

  •  Soupure
  •  Apr 2017 - Jun 2017

A start-up company that developed, manufactured, packaged and distributed Soup cleanses on a national level. Soupure grew from an idea to over $800k in revenue in just over a year starting from its inception.

• In-charge of the day-to-day management of all social media profiles.
• Launched the website and handled all e-commerce related issues.
• Created all marketing and PR campaigns which included influencer management and
community development strategies.

Contract Office Manager

  •  Nurture Digital
  •  Nov 2016 - Jan 2017

A creative video agency that creates content for brands like Nike, Baldwin, and Zevia.

• Maintained office services by organizing office operations and managing all account
payables/ receivables.
• Spearheaded internal events.
• Singlehandedly recruited, selected, and trained office staff.

Development Intern / Assistant to the Director of Development

  •  May 2016 - Oct 2016

A film and TV production company owned by Jeremy Renner. The Combine has produced Knightfall, The Founder, Kill the Messenger, and The Throwaways.

• Provided coverage for feature films.
• Edited scripts for Knightfall season one as seen on the History Channel and Netflix.
• Sourced talents for company produced TV shows and feature films.
• Handled the calendar of the Director of Development.

Production and Advertising Intern

  •  Feb 2016 - May 2016

A creative video agency that creates content for brands like Nike, Baldwin, and Zevia.

• Assisted the producer from pre-production to production.


  •  Freelance
  •  Oct 2013 - May 2015

• Produced, shot, and edited content for: Fox International Channels, SLAM Magazine, LG Electronics, Kentucky Fried Chicken, Gardenia, Nike, Adidas, and The Wanderland Music Festival.


Masters in Marketing

  •  Auckland University of Technology
  •  Feb 2023 - Present

Certificate in Filmmaking

  •  University of California, Los Angeles (UCLA)
  •  Jul 2015 - Jul 2016

Bachelor of Arts in Communication Studies

  •  De La Salle University
  •  Jun 2009 - Jul 2013

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