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Services
Crafted Jobs
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The Glow Up - Cosmetic Beauty Clinic Website Design
https://www.flowcre8tive.com.au/feminine-beauty-spa-website
Light & Shade Solutions - Tradie Website Design
https://www.flowcre8tive.com.au/tradie-website-design
Bun Lee + Brew - Cafe Beachy Website Design
https://www.flowcre8tive.com.au/beachy-website-design
Your Tiny Voice Holistic Coach Website Design
https://www.flowcre8tive.com.au/health-coach-web-design
Tuff Nutterz - Giant Obstacle Course Event & Activity Web Design
https://www.flowcre8tive.com.au/kids-website-designPortfolios
Experience
Owner
Run a small web design and graphic design business supporting entrepreneurs and small businesses launch, grow & promote their brands by designing custom websites, creating marketing collateral and assisting in getting the technical elements in the back end set up
Director
As Director, I was responsible for operations, advertising, marketing and finances, specifically:
- Financial and budgetary management
- Defining marketing / advertising strategies and implementation
- Social media management
- Design and content creation for all requirements including website, social, marketing and sponsorships.
- Management of venue, suppliers & sponsorships
Web Designer
I have been building websites on Wix / Wordpress / Squarespace for nearly a decade now as a side hustle. Finally launching my own web design business in 2020 during COVID.
Production Manager
- Drive the creation of costing/timing models, creative templates, process documents, forecasting/resourcing metrics and on-boarding of the clients across the new approach.
- Working closely with key business heads to define, implement and manage the key business KPIs for the team.
- Define P&L metrics with Business Heads to ensure maximum profitability is achieved.
- Set up the core team and start to test the new processes with a small number of assets.
- Work closely with the business heads to analyse the initial stream and evaluate the production processes and where it can be refined to better accomplish overall business objectives.
- Build strong relationships with internal stakeholders and clients, facilitating synergy and collaboration between the team.
- Brief in all new “BAU” work to drive the implementation of the new processes through the new team.
- Oversee and manage all initial work, including changes, debriefs, QA and quality control.
- Oversee stacking, workflow and resourcing for the entire stream of work.
- Responsible for monthly P&L review with ownership to ensure maximum profitability is achieved.
Project Director
Responsible for the end‐to‐end management of the agency’s largest client’s tier 1 ATL projects. From inception to delivery, through effective project planning, leadership and hands‐on participation.
- I have an in-depth knowledge and experience across integrated production, and resourcing.
- Impeccable client engagement, stakeholder management, relationship building and effective presentation skills.
- I led the production of the client’s first VR campaign that won D&AD Pencil award. The campaign was called StartSmart and was created to teach children about financial literacy. We produced a storybook and a downloadable Apple/Android VR app that was launched at over 100,000 schools in Australia.
- Resource accordingly based on skill and talent required to be effective in their role.
- Oversee all creative reviews, asset production and approvals from kick off until completion.
- Manage pipeline of work against resource capacity and contractual SOW retained hours across Creative.
- Well versed in the importance of Employer Brand to ensure deliverables adhere to Corporate Guidelines by proofing and reviewing artwork throughout approval process.
- Constantly refine processes and procedures for a smoother operational execution and embed best practice within the agency that are implemented across the agency.
- Oversee the pipeline of work for the account so that production is resourced accordingly for upcoming work.