Proactive and well-organised with over 14 years agency experience in a wide range of Digital Mediums, specialising in Conversion Optimisation projects spanning multiple industries, countries and major brands ”to name a few”, ANZ, TSB Bank & Kiwibank (NZ), Petplan (UK), Equifax (UK), Cigna (NZ), Foodstuffs (NZ), Trupanion (US), Esri (AUS) and both Australian and New Zealand Governments.

My experience covers the full lifecycle from proposal to delivery. I’m adaptable, responsive and well versed in the art of multi-skilling as well as being very resourceful. I have a real passion for optimising all things and getting a kick out of seeing the results from what I’ve implemented.

Specialties:
– Conversion Rate Optimisation, conversion audits, research and digital strategy
– Creating hypothesis and A/B tests (experience with optimisation and personalisation tools e.g. Adobe Target, Google Optimise, Optimizely, Visual Website Optimizer, CrazyEgg)
– Google Analytics IQ, Google Tag Manager & Adobe Analytics
– User research and usability testing and leading the design of UX models including site maps, user flows, wireframes and prototyping
– Client and Stakeholder management
– Project management