Email Verified Identity Verified Jasmin H
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Member since 12-07-2021
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Ethical Copywriting for Purpose-Led Brands

  • $ 55.00 - $ 160.00 / hr
  • Queensland
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Helping time-crunched, purpose-led entrepreneurs and small businesses with ethical copywriting that connects.

Words got your mind whirring?

As humans in business, our words are the most powerful ingredient we have to communicate, and to sell.

With the right balance of creative copy skills, deep customer research and ethically-led messaging, your words can help you establish trust and amplify your business, authentically.

So, let’s make them magic.


Think of me like your human Pensieve (hello Harry Potter fans), freeing your mind of word jumble… …and turning that word jumble into clear, personality-packed copy that sounds like you, transforms your visitors into customers, and helps search engines understand you – so you can do more of what you love.

Hi, I’m Jas – creative, friendly and whole-hearted ethical copywriter.

I’m a lifelong word nerd and ex-social worker with a 10-year human-centred therapy career in my communication toolkit (which has heavily influenced my choice to move ethically and human first in my business).

With a knack for gently supporting my clients to articulate what matters and declutter the rest, I draw on a deep understanding of human psychology and language nuance to businesses to build meaningful relationships with their customers.

If you’re struggling to find the right words, or don’t have the time for your business copy, I can help.

My specialties:

  • Human and SEO Friendly Blog Posts
  • Case Studies
  • Human and SEO Friendly Website Copy
  • Social Media Captions.

The role of ethics:

I’m sure you’ve experienced reading an ad or an email and cringing at the obvious and sleazy sales tactics jumping off the page. They leave a bad taste…and don’t work.

Marketing can (and should) be respectful, transparent and inclusive.

Powerful copy is meaningful and personality-driven – creating REAL connection by clearly and creatively showcasing your business.

Word Wizardry was created for purpose-led people like you, seeking words that meet your growth goals and honour the heart of your brand.

Enough about me though. I would love to learn about you and your purpose-led brand.


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Word Wizardry

  •  Founder & Copywriter
  •  Aug 2020 - Present

Word Wizardry was founded in 2020 and is a bringing together of my passion for people / background in counselling, with my skills and passion for writing

Word Wizardry works with purpose-led brands around the world to develop human copy that meets their growth goals and honours the heart of their brand.


Complete Copywriting Course

  •  Tamsin Henderson

Proof Sells: Case Study Writer Certification

  •  Tamsin Henderson

SEO Nibbles

  •  Kate Toon

Bachelor of Arts (English and Psychology) / Bachelor of Social Work

  •  Australian National University
  •  Feb 2007 - Dec 2010

Recipe for SEO Success - Kate Toon

  •  Recipe for SEO Success
  •  Mar 2022 - May 2022

Certified through completing Kate Toon's SEO Course.