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Email Verified Identity Verified Katrina Francis
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Member since 24-07-2023
Profile health 100%

Marketing Specialist ~~ Marketing Strategy + Plans | One-off Projects | Brand Start Up Projects

  • $ 70.00 - $ 120.00 / hr
  • Auckland
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Nau mai, Kia ora  |  Welcome and Hello.

I am Katrina Francis and I have been a marketing freelancer since 2020, supporting micro and small businesses.

With over 12 years’ experience in a range of industries, I truly enjoy partnering with businesses to help establish their brand or assisting in their current marketing strategy and activities.

‘I love taking clients through strategic marketing + brand sessions, to truly understand their business, their challenges, their marketing goals and to discover their true brand identity.  My aim is to set my clients business up for success, leverage marketing opportunities and ultimately reach their business goals.’  

My 3-step Approach:

I have a 3-step approach with clients with the aim that we are a team and work collaboratively to achieve their goals.  We have honest conversations to understand their business, their challenges and their goals.  The aim is to set these clients up for success to continue their own marketing or continue a long-term partnership with outsourced marketing.

  1. Consultation + Assessment: Gain a comprehensive understanding of your business situation + goals. While getting to know each other and to see if we are the right fit for a business partnership.
  2. Tailored Proposal: Develop a tailored proposal for your business outlining our recommendations, timeframe and budget.
  3. Execution + Monitoring: Put the proposed strategies into action, while working closely with you to address any results, questions or concerns.

Services Available:

~ Marketing strategies and support
~ Short or long term marketing plans
~ Digital Marketing
~ Content + Copywriting
~ Virtual/remote Marketing Manager

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Education

Bachelor of Business, Advertising and Marketing

  •  Auckland University of Technology
  •  Feb 2008 - Oct 2010

Learning how to identify and address customer needs, understand consumer behaviour, identify market insights, learn to integrate marketing communications and address marketing issues with strategic knowledge and understanding.
~ Marketing Research
~ Marketing Relationships
~ Integrated Marketing Communications
~ Consumer Behaviour

Diploma in Marketing

  •  Auckland University of Technology
  •  Feb 2007 - Oct 2009

Learning the concepts and techniques of marketing.
~ Core Marketing Principles
~ Marketing Environment on Business
~ Consumer Behaviour

Note: I started in the diploma and really enjoyed Marketing and transferred over to complete the Bachelor of Business, Marketing Major.

NZ Certificate in Te Reo (Reo Rua) Level 2

  •  Te Wananga o Aotearoa
  •  Mar 2019 - Nov 2019

Te Ara Reo Māori (He Pī ka Pao) was a 38 week course that taught me how to correctly pronounce Māori words, names and place names with a basic understanding of reo and tikanga.

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Fequently asked questions

  • I use a 3-step approach (listed in profile) to help identify your business challenges/goals and marketing needs to supply the best marketing approach and strategy.

  • Depends how involved the business/owner wants to be and is discussed in the consultation session.

    Some owners want to focus on their speciality and would prefer 'check ins' with the marketing project/activity. While others like to be involved so they can use this as a learning exercise for them to continue their own marketing.

  • I specialise in a range of marketing areas and depending on what your business goals are, depends on what type of marketing support I can offer.

    ~ Marketing strategies and support
    ~ Short or long term marketing plans
    ~ Digital marketing
    ~ Marketing projects + end to end campaign creation and execution
    ~ Written content creation
    ~ Brand + marketing audits
    ~ Virtual/remote Marketing Manager

  • To ensure that a marketing activity or campaign is working, it is monitored and evaluated based on the analytics available. This process happens during the marketing activity (in case any adjustments are required) and a detailed report at the end.

  • Yes. Digital marketing is a great tool for businesses to use and I have experience in; Search Engine Optimisation, Social Media Marketing, Content Marketing, Email Marketing, and Marketing Analytics.

  • Yes I do, as social media is an integral part of digital marketing. However, I do not offer long-term social media management, this is an area that I teach my clients how to manage and maintain.

  • A budget and estimated costs are supplied in a proposal after a consultation/assessment session.