Lauren Oakley
Profile health 100%
Experience
Marketing and Communications Manager
-Maintained and strengthened the CityFitness brand nationwide
-Reported directly to the COO
-Planned and executed monthly media plans - both traditional and digital
-Analysed sales numbers to strategise marketing plans nationwide
-Created clear and concise internal/external communication pieces along with companywide communication guidelines
-Designed all marketing collateral including copywriting (digital ads, web, mailers, billboards, posters, etc.)
-Maintained and developed copy/design on the CityFitness website
-Developed & designed internal/external signage for all CityFitness clubs along with companywide signage guidelines
-Communicated and created content/campaigns across all social media platforms