Email Verified Identity Verified Lucy Bleakley
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Member since 27-05-2021
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Thoughtful strategy, creative thinking, sharp writing.

  • $ 75.00 - $ 90.00 / hr
  • Tauranga
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Hello, I’m Lucy. Experienced strategist, story teller, and fast-paced doer.

Many years of working with much loved brands and events has given me the chance to create marketing and communications plans that connect with audiences in a meaningful way and always deliver tangible results.

I have developed marketing and PR strategy for premium food festivals, managed brand activation and digital strategy for the Sydney Morning Herald and The Age and developed the brand and marketing strategy for the epic Grand Slam, the Australian Open.

In New Zealand I’ve delivered marketing and PR campaigns for a number of businesses with local and national news coverage across radio, TV, digital and print media.

Currently I’m focused on working on communications based projects whether that be generating media coverage through a well-crafted media release or developing stories for in-house magazines, blog posts and newsletters.

If you need your brand proposition and services or products translated into easy-to-read, sharp web copy, I can do that too.

I can quickly translate business concepts into meaningful content and am proficient in developing story angles that align with your brand. As well, I’m experienced in conducting interviews and turning these into stories that can be used across multiple platforms.

Please get in touch if you need comms support from a no-nonsense, quick-thinking marketing and comms professional.


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Account Manager

  •  Blink PR and Marketing
  •  Mar 2021 - Jul 2020

PR and marketing strategy and execution across multiple clients. Industries included tourism, property development, NFP, sports and others.
Writing across various mediums including media releases, magazines, in-house publications and newsletters (digital and print).
Social media management across Facebook, Instagram and LinkedIn including paid advertising development and execution.
Proposal development and pitch presentations for new and existing clients.
Pitching to media.
Client management.

Freelance/Maternity leave

  •  Freelance
  •  Aug 2018 - Jul 2020

While on maternity leave, intermittently advising brands on digital and marketing strategy and copywriting.

Audience engagement manager, news

  •  Fairfax Media
  •  Jul 2015 - Mar 2016

Brand and digital strategy development to  drive new audience traffic to the digital news portfolio including The Sydney Morning Herald, The Age, Brisbane Times, WAtoday and Daily Life. 
Marketing and PR strategy and execution for key Fairfax Events including Good Food Month, The Night Noodle Markets, City2Sea and Run Melbourne.
Large scale brand activations at key Fairfax sponsorships including Sydney Festival, Melbourne and Sydney Film Festivals, Spectrum Now and Open Air Cinema. 
Extensive stakeholder management nationally including editors, product teams, creative agencies and major sponsors. 
Marketing campaign development and execution from daily social media activity to large scale holistic campaigns.
Brand management including research projects, analytics and campaign management.
Team management
Comms development and editing across digital and print. 

Marketing Manager, Events

  •  Tennis Australia
  •  Oct 2011 - Mar 2014

Brand management and strategy for the Australian Open and sister brands nationally.  
Marketing strategy and execution to drive ticket sales for the Australian Open.
Media partnership development and management
Creative and media agency relationship management. 
Marketing strategy and execution to drive ticket sales for the Australian Open Series nationally including The Hopman Cup, Sydney International and Brisbane International. 
Responsible for fan engagement and management of the Heineken Live Stage. 
Brand strategy for Australian Open Premium Hospitality
Extensive stakeholder management nationally 
Team management
Budget development and management


Bachelor of Commerce

  •  Victoria University Wellington
  •  Feb 2003 - Nov 2006

Majors, Marketing and International Business.

Bachelor of Arts

  •  Victoria University Wellington
  •  Dec 2003 - Nov 2006

Majoring in Art History