Experience
Australasian Marketing Manager
* Lead the strategic marketing direction of the people2people Group across Australia and New Zealand through development of national and localised marketing, digital, social and PR plans for eight branches
* Internal and external relationship and stakeholder management
* Brand management and development
* Forecast and manage marketing budget in order to achieve goals and objectives for business growth, market share and optimise ROI
* Promote internal engagement and buy-in, build reputation and brand awareness and access to the external market
* Lead generation and management
* Development of sales and marketing collateral for consultants
Key Achievements:
* Devised comprehensive national and localised marketing plans
* Development and evolution of the people2people brand
* Re-engagement campaign of communities
Marketing & Communications Manager
* Creation and implementation of fully integrated marketing campaigns within budget to meet sales and business targets
* Develop and manage annual communication plan across all platforms, monitoring activity, reporting on effectiveness, results, schedule and deadlines
* Sales material development including company collateral, service lines, advertising and video content
* Website CMS management and redesign of new website
* Working with PR and journalists to identify advertising and PR opportunities and managing all media enquiries
* Writing presentations, response for proposals, media releases, articles, candidate/client communications and eDM’s, blogs and quarterly surveys
* Event management and coordination across all customer groups including, breakfast events, contingent workforce conferences, blog workshops, Fantail Network events, regular client functions
* Social media management
* In-house creation of Shareable Apps for new clients
* Measure and report on consumer behaviours and ROI on all marketing and sales activity
* Internal and external stakeholder management
Key Achievements:
* Activated regular PR activity, built thought leadership position and solidified Frog’s managing director as the go-to person for staffing articles
* National campaigns generating a community of 400,000+ and reaching audiences of over 1.45m people
* Monthly email campaigns generating on average 32.74% open rate (21.14% industry standard)
* Grown EA/PA talent pipeline by 120% through LinkedIn and social communities
* Website redesign
Advisory Board / Marketing & Communications
* Designed and managed website
* Managed and distributed external communications, research and surveys
* Event coordination, stakeholder and supplier liaison
* Social media management