Email Verified Identity Verified Renee Daysh-Smith
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Member since 12-05-2023
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Expert Marketing Strategist | Available for one-off projects or sustained long term support

  • $ 120.00 - $ 150.00 / hr
  • Auckland
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With a Bachelor of Communication Studies and over 13 years experience working across small-to-medium size professional services businesses, large corporates, government and non-profits, you are in capable hands. I will work with you as a genuine business partner, getting under the skin of your challenges and create big, authentic ideas that drive real business growth within your current resourcing (or out-sourcing) capabilities.

Every activity, no matter how big or small is designed to deliver meaningful results.


  • Marketing / communications strategies and support
  • Social / digital strategies and support
  • Website strategies
  • Brand, website and social audits
  • Content creation + lead generation
  • Email marketing
  • Virtual Marketing Manager
  • Project management

Keen for a kōrero? Let’s grab a coffee or hop on a call to unpack how I can assist you.



“If we think about the difference between a ‘cook and a chef’… in marketing terms, Renee is a chef. By this I mean, she uses a thoughtful, considered, diligent approach that takes outcomes and requirements into account and responds with added value, idea elevation, creativity, concept development, current thinking and practical execution. Results have always been high quality and impactful – or as they say; ‘in full, on time, A1’. In the world of marketing, this is an outstanding practitioner. ”


To learn more about me visit: www.createco.co.nz


Ongoing Projects


Completed Projects


Ongoing Services


Completed Services

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Australasian Marketing Manager

  •  people2people
  •  Jun 2019 - Dec 2020

* Lead the strategic marketing direction of the people2people Group across Australia and New Zealand through development of national and localised marketing, digital, social and PR plans for eight branches
* Internal and external relationship and stakeholder management
* Brand management and development
* Forecast and manage marketing budget in order to achieve goals and objectives for business growth, market share and optimise ROI
* Promote internal engagement and buy-in, build reputation and brand awareness and access to the external market
* Lead generation and management
* Development of sales and marketing collateral for consultants

Key Achievements:

* Devised comprehensive national and localised marketing plans
* Development and evolution of the people2people brand
* Re-engagement campaign of communities

Marketing & Communications Manager

  •  Frog Recruitment
  •  May 2011 - May 2020

* Creation and implementation of fully integrated marketing campaigns within budget to meet sales and business targets
* Develop and manage annual communication plan across all platforms, monitoring activity, reporting on effectiveness, results, schedule and deadlines
* Sales material development including company collateral, service lines, advertising and video content
* Website CMS management and redesign of new website
* Working with PR and journalists to identify advertising and PR opportunities and managing all media enquiries
* Writing presentations, response for proposals, media releases, articles, candidate/client communications and eDM’s, blogs and quarterly surveys
* Event management and coordination across all customer groups including, breakfast events, contingent workforce conferences, blog workshops, Fantail Network events, regular client functions
* Social media management
* In-house creation of Shareable Apps for new clients
* Measure and report on consumer behaviours and ROI on all marketing and sales activity
* Internal and external stakeholder management

Key Achievements:

* Activated regular PR activity, built thought leadership position and solidified Frog’s managing director as the go-to person for staffing articles
* National campaigns generating a community of 400,000+ and reaching audiences of over 1.45m people
* Monthly email campaigns generating on average 32.74% open rate (21.14% industry standard)
* Grown EA/PA talent pipeline by 120% through LinkedIn and social communities
* Website redesign

Advisory Board / Marketing & Communications

  •  Fantail Network
  •  Jan 2014 - Dec 2017

* Designed and managed website
* Managed and distributed external communications, research and surveys
* Event coordination, stakeholder and supplier liaison
* Social media management


Bachelor of Communications Studies

  •  Auckland University of Technology
  •   - Jan 2008