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Graphic Design Master Class
Graphic design theory with Lindsay Marsh.
Contents covered in the course:
- Logo Design
- Print & Editorial Design
- Pattern Design and Illustration
- Package Design
- Branding Design
- Social Media/Digital Graphic Designer
The Branding Masterclass-The Entire Brand Design Process
A comprehensive brand design course with Lindsay Marsh.
This course covered all aspects of the brand design process. From sketching to portfolio presentations and other topics such as:
- Understanding Client Briefs
- Learning to Ask the Right Questions
- Client and Competitor Research
- Finding a Target Audience
- Creating a Customer Persona
- Finding a Style Direction
- Finding a Brand’s Position in the Market
- Word Association Exercises
- Word Mapping and Other Brainstorming Activities
- Sketching Concepts
- Learn How to be Creative
- How to Select Concepts for Further Development
- The Entire Logo Design Process
- Picking the Right Typeface
- Gridding and Finalizing Our Logos
- Creating a Logo System
- Creating Typographic System
- Creating a Flexible Color System
- Understanding Color Psychology and its Effect on Brand Design
- Working with Projects and Mockups to Further Develop Color Palettes
- Applying Our Brand Systems to Real World Projects
- Learn How to Write Ad Copy for your Brand
- Creating and Writing your Brand Voice and Language
- Creating Photography Rules for Brands
- Developing a Full Client Presentation
- Understanding the Basics of Brand Standards and Brand Guidelines