Services
Experience
Digital Marketing Manager
Collaborated with the sales team to strategise and implement the digital
content & campaigns to achieve month on month growth targets
Coordinated all imagery and content updates on the app
Championed brand projects - customer loyalty, events, photoshoots
Researched and proposed new app features to improve UX
Mapped customer journey and developed automation plans to optimise
customer experience and conversion rates
Monthly tracking and reporting of campaign performance
Managed a small but high-performing team
Marketing Consultant
Helped organise events, including a conference and dinner gala at MOTAT
Managed the communications between external partners
Involved in website content maintenance
Social Media Manager
Managed all social media channels to promote different properties
Organised competitions and partnerships
Designed monthly newsletter & coordinated website updates
Communications Advisor
Advised on best strategies to promote and communicate important events such the Festival of Architecture and National Awards
Developed and implemented digital campaigns
Managed day-to-day social media content
Created weekly newsletter
Updated the website with relevant content
Social Media Manager
Managed multiple social media accounts
Managed paid campaigns
Created content for the website
Marketing Copywriter
Documented the digital TOV through a style guide
Planned and created editorial content for UK, US, AU
Wrote copy for sub-home landing pages and signposting for UK, US, AU
Wrote creative copy for email campaigns for UK, US, AU
Provided blog posts for affiliates and third parties
Wrote brand and product copy for online third parties
Reviewed and edited copy to comply with SEO practices
Digital Copywriter
Liaised with the production/merchandising teams to acquire information
Wrote and revised product copy to reflect the brand's tone of voice
Ensured SEO practices were implemented
Wrote copy for sub-home landing pages and signposting
Wrote copy for taxonomy and lookbooks
Produced process documentation for internal use
Education
Fashion Promotion
With a major in marketing