Hi there,

I’m Yasmin, I’ve had over 15 years of experience in the digital space within the fashion, beauty & retail industries. Before taking the leap and branching out on my own, I worked for a plethora of different businesses from large international businesses to small start-ups, both in-house and agency side. It was during my time in the corporate world that I realised my passion was helping other female entrepreneurs grow their businesses and navigate the world of digital. I was tired of seeing women being taken advantage of by big digital agencies where they would over promise and under deliver, not understanding their brand and business needs.

I love sharing my knowledge with others and I’m especially passionate about helping other female business owners in the beauty, fashion, lifestyle and wellness industries make their business dreams come true. If you are wondering why I focus on these industries, it’s because I know these businesses best and like to focus my energy on this area of expertise. Also fun fact, I studied Fashion Design and Business when I was younger and was a Make-up Artist and Beauty Editor in a former life.

I have also created my own brands from the bottom up, so I understand exactly what it’s like to start and grow a new business. Along the way, I’ve discovered what works, what doesn’t and what you really need to grow your brand and make your business successful.

If you are just starting out on your business journey or already established and looking for a refresh, I can help empower you to grow your business and live your dream life.