Fequently asked questions

• What is your accent?

  The accent you’ll hear is French. The good news - you’ll memorise better any knowledge I’ll share as your brain will be more focused on understanding what I say. Bad news - you might develop a skills in Frenglish.

  Don't let this foreign accent fool you - as of 2020, I'm a proud NZ citizen and tangata tiriti.

• What's your expertise?

  Never label me as an expert - I know more than most but for having worked with some talented specialists, I will know when to refer you to one and I won’t shy away from doing so. I have developed however extensive knowledge in strategic marketing, web design, brand development, SEO, online course creation and impact marketing.

• What should I expect when working with you?

  Integrity first and foremost. My talk as much as my writing is straightforward - nothing to do with French rudeness. Being transparent/honest is paramount and a sign of respect for me.
  Second, magic takes place in books, theatres, the internet but rarely ever in business. We will first work on setting up your expectations.

• Are you like a Virtual CMO?

  The main difference between a vCMO and my services - I can execute what I strategies. I'm eager to execute in some areas, actually. I want to see actions rather than reports but above all, I want to see the result of your marketing efforts. However, just like a vCMO I can be a more cost-efficient alternative for your business than a full-time marketing leader/manager.

• What do you imply by the term "Impact marketing"?

  Expect to hear about sustainable marketing practices. I will strive to infuse some principles into your business and mindset. Consumer education versus consumer brainwashing is what I aspire to as a marketer. I'm also passionate about supporting brands invested in making this world a better place.

• What's your superpower?

  Full display - my name is Claire Thiveyrat which in French means: you will see clearly. There’s a possibility for my psychic skills to pop up from time to time - enjoy it; it’s complimentary.
  More seriously, there is no magic in strategic marketing however, it is possible to lean into our intuition to connect with an audience a lot more aligned with our core intentions. According to my clients, this is where my superpower truly lies - gaining clarity from their own vision.