I’ve had the privilege of partnering with some amazing coaches and consultants as an editor/ghostwriter supporting their content marketing and launches through magnetic ebooks and courses.

Ebooks are one of my favourite lead magnet types for establishing your expertise, fuelling your funnel into your flagship offer. If you’ve always wanted to write a book, this is a great starting point. You may already have something specific brewing, or a body of work in other formats (webinars, workshops, lives) to draw on. Let’s get that wisdom out of your head and out of those other channels, and organise it all into an asset that keeps bringing in your ideal clients.

Within your program, offering actionable, digestible material and practical resources is a non-negotiable. If you’ve got the outline, hand over the reins and stop worrying about piecing together slides, worksheets, and templates.