All Types of Talent

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Helping small businesses thrive through exceptional organisation and a more strategic approach to their workflow.

I am a self-employed VA with a passion for helping small businesses, particularly service providers, achieve greater success. With a background in banking and compliance, as well as travel and event management, I’ve honed my organisational skills, attention to detail and systematic approach to getting things done.

After working in corporate roles for a decade, I decided to take the leap into self-employment and leverage my expertise and experience to help small businesses, while also enjoying greater flexibility to balance my career with motherhood. I wanted to build something that’s not just a job, but a passion project where I can truly make a difference for my clients.

My diverse background in financial services and event and travel management means I bring a unique blend of skills to the table. Whether it’s optimising operations or delivering seamless events, I thrive in diverse environments.

I truly believe that support should be more accessible and customised for small businesses, in order for it to provide real value, aligned to their unique needs and challenges. And this is why understanding my clients is at the heart of everything I do.

If you’re ready to take your business to the next level, let’s connect and explore how I can support your success journey!

I’m passionate about turning the complex into something simple, useful and impactful for people and businesses.

I can provide product management for start ups on an affordable interim or part-time basis or consulting on product operations, strategy and roadmapping or user research design on a contract or fractional basis.

The what, why and how: Strategy, operations & delivery

I have a wealth of experience working with companies to transform their business goals into actionable roadmaps and a clearly defined strategy as well as setting up the frameworks for teams to deliver on these goals. I love to find and implement ways of working and practical processes that contribute towards achieving a business goal – whether that means working with you to improve your service delivery design; conducting and embedding user research into your next steps as a company or breaking down a strategy or goal into clearly defined milestone deliverables for a cross-functional team.

Some of the ways I can do this best include:

  • implementing product frameworks and practises
  • Strategic Roadmapping: Transforming business goals into tangible, achievable plans
  • Leading cross-functional teams to successful project delivery
  • Process Enhancement: assessing and improving the people, processes and tools that help a business to accelerate
  • Designing experimentation and other ways to gain continuous feedback from your customers
  • Conducting insightful research to inform strategic decisions and ‘next step’ priorities
  • Setting and tracking business objectives for growth


Working with Technology to level up your business

As for the more technical and project based stuff…

I love to see software enabling people to what they do best, whether that’s making it faster and easier to do their job, reducing their time spent on manual, monotonous tasks or “partnering with” technology to make a product or service even more powerful! I’ve worked with people and businesses across the different stages of the journey to embed software as a part of their product/service offering or ways of working.

  • Software Integration: Seamlessly incorporating tools to optimize workflows (including ways to use miro, asana, jira, google workspace, integrations, ChatGPT)
  • Change Management and project delivery: Facilitating digital transformation and software adoption.
  • Virtual Workshops: training, team planning, wellbeing workshops, retrospectives, product discovery sessions.

I’m here to help. I’ve worked with all kinds of companies in more than a dozen industries and covered all as below. I work extensively with boards and management designing the mission, vision, strategy, pillars, goals and tactics as needed.  Then I work with management to implement the strategy through their work plan. Finally, I work with the team to design effective reporting for measuring progress, identifying and addressing roadblocks, recognising success and seeing return on investment.

Let’s chat and see what I can do to help. Short term, long term, fixed term, whatever you need.

  • Accounts (budgets, creditors, debtors, PAYE, GST, IRD, Capex, Fixed Assets)
  • Payroll (large and small)
  • IT solutions (accounting, management, Power BI)
  • HR (hiring and firing, difficult conversations, training & development)
  • Marketing & Communications (strategy, media plan, campaign design & implementation)
  • Sponsorships (securing, renewing, leveraging)
  • Ticketing & events
  • Product design & development
  • Sales
  • Importing and exporting

Qualified Bookkeeper.

Assistance with your regular bookkeeping, small business administration, organisation & social media management.

A Certified Senior Scrum Master / SAFe Release Train Engineer with 9+ Years of experience in Agile Scrum Software Development

Transformation, Lean Agile & Change leadership to lead/set up high performing teams of Change Management, Program/Project Management, Agile RTE, Portfolio and PMO

Strong change management, people engagement, stakeholder management and next gen technology skills while partnering with vendors, businesses, functions and IT

Proficient in implementing SAFe, Scrum of Scrums, Scrum at Program and Project level

Expertise in Jira, AzureDevOps, Confluence, Trello, Miro, Figma, SQL,Manual Testings

Highly accomplished and results-oriented, international Organisational Development Executive with seven year’s experience in driving organisational growth and maximising performance through developing and implementing strategic talent initiatives and programmes which shape exceptional employee experiences. Proven track record in building, coaching and leading high performing teams to achieve business priorities and release untapped people potential through attracting and developing talent, enhancing employee engagement and improving operational efficiency and growth. Respected business partner and transformational change-maker, recognised for strategic mindset and strong interpersonal skills.

With my background working within the visitor and retail experience operations teams at some of Wellingtons most iconic tourist attractions such as Museums Wellington, Space Place and the Wellington Botanic Gardens I am seeking a role to shift laterally and move my career toward the digital space.

I have developed a love and passion for communication, digital content creation and improving the experience of the customer both online and in person. Through meaningful engagement on recreational and professional social platforms (Meta, Instagram and Facebook) I have successfully built my own Wellington food brand Niche Nibbles and improved on many others through my work creating content and supporting the needs and goals of organisations to achieve results.

Through my experience leading teams and managing people in experience based environments I build meaningful relationships, listening and taking smart actions with an anything is possible mindset. I am organised and plan ahead to create strategic content that aligns with the business’s goals, products and promotions while fostering a genuine ‘real human’ behind the scenes authenticity. Being creative and thinking out of the box are my key strengths as well as working towards goals, deadlines and budgets. I love having a target to achieve.

As the Visitor Services Team Leader at the Wellington Gardens, I took it upon myself to lead the online profile of the gardens in collaboration with the communications team. As the ‘boots-on-the-ground’ I collated the information I needed from the subject expert gardeners and generated interesting and engaging seasonal content showcasing the beauty, history and current events going on at the gardens. I was also solely responsible for a full website update of the Wellington Gardens webpage (Silverstripe), which arose from a single link not working as it should. I also created a range of ‘how to’ gardening videos on YouTube demonstrating the skills of the team. I am confident using most web platforms including WordPress, Squarespace and Silverstripe and easily pickup others.

I am a creative ‘get-things-done’ person and would relish an opportunity to combine my interpersonal skills with digital community management. I believe in creative problem solving and pride myself on being a fast digital learner.


Looking forward to meeting and discussing how I can contribute to your business.


Yours sincerely

Tracy Muir

  • Pro-active and diligent Digital Marketer with 3 years of experience growing businesses, communicating business’s mission and vision across digital channels, and driving revenue through innovative strategic approach and meticulous project management.
  • With a keen ability to analyze trends and stay on top of digital technology, consistently produced significant ROI against KPIs in both B2B and B2C space.